“Over the years, the team behind Margaritaville has successfully turned a state of mind into a powerhouse billion-dollar global enterprise and today, Margaritaville is the quintessential lifestyle brand,” said Samantha Jacobs, Hemsworth’s founder and president. “Our team is deeply passionate about what Margaritaville stands for and we are excited to expand our relationship in this way. We look forward to leveraging our creative insights and extensive worldwide media relationships on Margaritaville’s behalf.”
Hemsworth will continue providing property-level PR support to Margaritaville Hollywood Beach Resort, the new Margaritaville Beach Resort Grand Cayman (which is currently under construction) and Margaritaville Resort Orlando (also in development). The agency will now expand its scope-of-work to include a focus on key Margaritaville business expansion units, developing integrated PR and communications programs that support Margaritaville’s brand and licensing partners in hospitality, apparel, footwear, gaming, food and spirits.
“The opening of Margaritaville Hollywood Beach Resort was a watershed moment for our brand and Hemsworth was the agency to help us tell that pivotal story,” said Tamara Baldanza, chief marketing officer for Margaritaville. “We have many more tales to tell from Margaritaville, and after a successful campaign surrounding the Hollywood project, we are excited for the future, as we expand our relationship with Hemsworth.”
Hemsworth will continue to service the Margaritaville account out of its headquarters in Fort Lauderdale, FL.
For more information visit www.HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Twitter and Instagram, or by liking the agency on Facebook at www.facebook.com/HemsworthCommunications.com.
About Hemsworth Communications
Hemsworth is one of the fastest-growing integrated PR and communications firms specializing in travel, tourism, hospitality, real estate, F&B and lifestyle brands. Services include strategic planning, branding, media relations, promotions, guerrilla marketing, social/digital media, cause marketing and more. Unlike traditional public relations firms, Hemsworth crafts tailored programs focused on results, delivered with personal, passionate client service. Since launching in 2014, the agency has been recognized for its efforts by the American Business Awards, O’Dwyer’s, South Florida Business Journal, PRSA, Lifestyle Media Group and others. Hemsworth is a member of PRSA National, the PRSA Travel & Tourism Chapter, HSMAI, SATW and others.