Wed., Oct. 12, 2016

Hemsworth Launches Atlanta Office

By Jon Gingerich

Fort Lauderdale-based travel, hospitality and lifestyle agency Hemsworth Communications has opened a second office in Atlanta.

The new outpost, which will be located in Atlanta’s uptown district of Buckhead, opens in November.

Georgia native Kathryn Thompson has been appointed to service current accounts in the Atlanta office, the agency reported, and will also assist with networking and new business development. The agency also told O’Dwyer’s that Hemsworth is “actively pursuing” new candidates at all levels to expand the Atlanta team.

Hemsworth Communications

Hemsworth founder and president Samantha Jacobs told O’Dwyer’s that launching a second location in tourism-heavy Atlanta was a logical choice for the agency. Hemsworth currently represents several Georgia-based clients, and last month was named global agency of record for Margaritaville Holdings, which maintains an Atlanta office. The agency is also currently in discussions with several travel and hospitality clients in the area, the agency said.

“While Hemsworth’s Fort Lauderdale team does currently service clients around the world, expanding our physical presence into thriving tourism and hospitality markets is part of our long-term growth plan,” Jacobs told O’Dwyer’s. “We have existing clients in Georgia as well as a robust new business pipeline in many destinations that view Atlanta as a key target market, so this move made perfect sense for us.”

Hemsworth, which was launched in 2014, accounted for about $670,000 in net fees last year, revealing 138 percent year-over-year growth, according to O’Dwyer’s rankings of PR firms. Hemsworth at the beginning of the year was named agency of record to handle global PR for hotel giant Best Western Hotels & Resorts.